photo of Sofia Song

Sofia Song

Global Cities Lead

Sofia is the global leader for cities research at Gensler’s Research Institute, and author of the Gensler City Pulse Index. Her cross-disciplinary team of designers, architects, economists and technologists generates new insights that extend beyond a single building to communities, neighborhoods, and cities. A member of the Urban Land Institute’s Global Exchange Product Council, Sofia works closely with partners from globally recognized organizations to explore how industries can catalyze change in order to solve global challenges. She’s served as head of research at various companies, such as (Zillow), Compass, and Douglas Elliman. Sofia began her career in transit planning in Los Angeles, community planning in Pasadena, and in public space planning in New York City.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Sofia Song
Events featuring Sofia Song