Vipin Reddy is Director, Streaming Marketing at UMG Nashville where he leads the Apple Music and Pandora accounts in addition to Deezer, Tidal, SoundCloud, TouchTunes, Sonos Radio, and Echelon. Vipin has been at UMG since March 2017, working on UMG's global streaming team before transitioning to UMG Nashville in September 2018. Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. The combined rosters include artists like Carrie Underwood, Chris Stapleton, Keith Urban, Luke Bryan, Darius Rucker, Little Big Town, and Kacey Musgraves.
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