Jason Carmel

Jason leads the Creative Data practice globally for Wunderman Thompson, inspiring creativity and expertise in data and technology. Formerly a Chief Data Officer, he now sits as part of the creative team to bridge the gap between creativity and data. Jason is keen to teach others about the shift to more responsible and human data use. He’s passionate about empowering brands to use data to learn more about their customers, give them an idea, experience, or piece of content they’re really excited about, and connect with them in a more authentic way. Over his 20+ year career, he has helped large brands like Volkswagen, Microsoft & Coca-Cola evolve & maximize their digital experiences based on real-time feedback & behavioral data which also steered campaigns like WeCounterHate and Meet Sarha.