Sophie Ahmed

Sophie Ahmed is the Senior Vice President of Market Strategy at Hubilo. Prior to she created the Virtual Events Institute to help reskill even professionals during the pandemic. She was a group director at Informa and handled the Cannes Lions Festival amongst others.
Ahmed has over 20 years of experience creating physical, digital and hybrid events. For global brands, in multiple regions, in many industry sectors, and across many varying platforms. She’s launched multiple communities and event businesses across exhibitions, conferences, confexes, festivals, awards) and training.