Duo, a sassy and fiercely loyal owl, has landed countless viral TikToks by riffing off of trending audio clips. Whether it’s fan-girling over Dua Lipa or getting in trouble with Legal, Duo has stolen the hearts of Gen Z and #brandtok. The brain behind language-learning platform Duolingo’s TikTok account, Zaria Parvez, has unlocked the power of an entertainment-first account. She helped Duolingo implement a test-and-learn approach, discovered the impact of empowering Gen Z talent to take the reins, and flipped the script on traditional marketing.
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