photo of Raj Sarkar

Raj Sarkar

Mktg Leader & Advisor

I am the ex-CMO of 1Password and an Advisor at many startups. At 1Password I was part of the executive team that raised $920M from top-notch VC firms, business luminaries, and artists for a valuation of $6.7B; was recognized as one of the top 100 Private Cloud companies by Forbes; exceeded 100,000 B2B customers (and many more individuals and families) with triple-digit revenues and high double-digit revenue growth; launched the first 1P commercial (search "cybersecurity skincare"); and built out the marketing organization from the ground up.

Before 1Password, I was the CMO of Prisma Cloud at Palo Alto Networks and the Head of Marketing for All Teams at Atlassian, managing a portfolio of products including Trello, Confluence, New Ventures, ( Halp, Jira for Business Teams), and Business Team Solutions. I also led the Stride, Hipchat, and Bitbucket marketing teams at Atlassian. I have experience in launching and bringing new products to market including Amazon S3, Google Cloud Platform, Google Meet/Talk, and Cisco Small Business. I launched Google Cloud Platform and cloud.google.com at Google I/O in 2012 and was technically the first PMM on AWS S3.

I advise startups and founders on GTM investments in various stages. My passion is around building low-CAC, low-touch GTM models, and bringing a growth mindset to Enterprise Marketing. I call myself an ardent student of PLG. My secret sauce is combining PLG motion with enterprise outbound motion and brand investments to accelerate and grow organizations from $10M+ ARR to $500M+ ARR. I was recently recognized by Forbes as one of the top 50 entrepreneurial CMOs of 2022.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Raj Sarkar
Events featuring Raj Sarkar