Ricki Askin

Ricki Askin is the Senior Manager of the Commercial Music & Creative Licensing team at TikTok, overseeing music solutions for the company’s global sales division. In this role, Ricki manages the team responsible for helping brands and agencies innovate and activate with music on platform, working to improve their overall music journey.
Ricki spent eight and a half years at VICE Media, most recently as the Vice President of Music Services and Licensing, overseeing global rights & clearances as well as their in-house library, Vice Music Publishing. Her remit included music supervision and archival producing across the company’s digital sites, the VICELAND television network, VICE’s Emmy award-winning news arm and VICE Films. Ricki music supervised the Emmy Award-winning HBO series “VICE.”