Tristra Yeager

As Chief Strategy Officer, Tristra oversees PR and client services and guides strategic planning at a high level. Tristra has been a creative force at Rock Paper Scissors for nearly two decades, crafting PR strategy for clients at every stage of the business cycle and in many music innovation niches, from B2B back-end services to DTC music-making gear. With over 20 years of writing, editing, and research experience plus a PhD to her name, she’s known for synthesizing copious amounts of knowledge at the speed of light. Tristra’s work is driven by a love of music that stems from her days as a record store employee, continuing through her career as a professional singer and at a concert presenter in New York, and into her life as a publicist. She writes novels and researches Siberian history in her spare time.