photo of Helena Barbour

Helena Barbour

VP, Sportswear
Patagonia

Helena is an apparel executive with global experience driving strategy, building innovative product, and growing market share. She leads sportswear product and marketing teams, sets business unit priorities, and leads work around sustainability and regenerative and organic sourcing. She has multi category experience in men’s, women’s and kid’s outerwear, fleece, lifestyle and fitness.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.