Co-founder of Qumin and DaoInsights.com Tom has overseen award-winning campaigns and delivered insights for the world's largest western and Chinese brands.
Qumin were voted in 2021 as a Top 5 UK digital agency by the Drum - the only Chinese marketing agency in a list of 500 agencies.
Now lecturing at Peking University's UK campus, Tom is an expert on Chinese digital marketing. Through closely working with clients Tencent, WeChat, Weibo and Bytedance Tom has trained marketers around the world on Chinese channels and social commerce strategies.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.