photo of Mikaela Mclaughlin

Mikaela Mclaughlin

VP of Business Dev

Mikaela serves as the VP of Retail Business Development at springbig. During her time at springbig, she has helped many of the largest multistate operators and highest volume retailers reimagine their loyalty program and their relationship with their customers/patients. Through integrations with leading cannabis POS and e-commerce partners, springbig offers data-driven strategic marketing, retention, and relationship management tools that increase revenue. Before joining the team at springbig Mikaela worked in sales and marketing outside the cannabis industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.