Steve Keller

Steve Keller is Sonic Strategy Director for Studio Resonate, SXM Media’s in-house, audio-first creative agency, offering support to brands that advertise on the Pandora, SiriusXM, Stitcher, and Soundcloud platforms. He is recognized as one of the world’s leading experts in the field of sonic strategy and identity, blending art and science into award winning creative content and sonic systems for a variety of global agencies and brands. With a degree in psychology and over 30 years of experience in the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behavior.

Steve's research has examined the relationship between sound and taste, the existence of audio archetypes, the cost and benefits of music, soundscapes and noise in healthcare settings, how bias impacts the aesthetic judgements of advertising professionals, and the relationship between voice, racial constructs, and sonic racism, and has been published in the Journal of Advertising Research, Frontiers in Psychology, WARC, Music and Medicine, Journal of Multisensory Research, Journal of Gastronomy and Food Science, and Journal of Food Quality and Preference.