photo of Bill Shufelt

Bill Shufelt

Co-Founder and CEO
Athletic Brewing Company

Bill is on a mission to reframe and revolutionize the way modern adults drink. While humans have been drinking beer & alcohol for thousands of years, the adult beverage category had not adapted to the demands of modern, high-performance, mindful lifestyles. Enter Athletic Brewing - the first brewery to make non-alcoholic beverages aspirational and exciting. Athletic brewing is a brick by brick entrepreneurial story - taking a hated product category to one of the fastest growing consumer goods companies in the country for multiple years in a row. We’ve been recognized by both the TIME 100 Most Influential Brands and Adage’s Hottest 20 brands of 2022.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Bill Shufelt

Events featuring Bill Shufelt