Shel is Co-Director of Design Thinking for Ford. Her role is to grow the capability, its tools and mindsets, across the company. Her work has also touched the Maverick, New F150 Lightning, Mach-E and more. She has practiced human centered design and creative leadership for over 25 years, with side hustles in performative art and music, community development, and a social benefit company. She often takes on transformation roles where the playbook has yet to be written. Her roster of past projects and clients includes Razorfish, The Financial Times, Reuters, JC Penney, Nike, The New York Times, General Mills and many more. Shel is committed to inclusion and anti-racism in all its forms. She advocates a post-scarcity mindset, collaboration, curiosity, reflection, rest, and joy.
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