Luciana Bazanella is an advertising and communication Master, with emphasis on Semiotics. Co-founder of White Rabbit, Trends Exploration and Foresight agency, that holds some of the more important Brazilian brands in its portfolio (some examples are Google, Facebook, Natura, Unilever, Ambev, Suzano, KPMG, among many others) and it’s present in the most significant innovation forums in Brazil. Researcher, thinker and enthusiast of emerging narratives. She contributes to the planetary transition by inspiring people to think and feel about the future based on their own stories (and never forgetting to have fun during the process). In his more than 20-year career focused on innovation, she has collaborated with dozens of major brands in Brazil and around the world.Changing the mindset about th
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