photo of Jimmy Cheng

Jimmy Cheng

Dir Of Intl Partnership
Sandman Studios / Sandbox Immersive Festival

Jimmy is focusing on the acquisition and licensing of XR content as the Director of International Partnership at Sandman Studios / Sandbox Immersive Festival. Representing over 170 XR studios (Atlas V / Lucid Realities / etc.) and servicing different platforms (Pico / Telecom) for finding suitable distribution opportunities.

The distribution / licensing model of XR content was immature even until today, which is why Jimmy saw the opportunity to form a solid business model for supporting the creators / studios to distribute their projects and generate reasonable revenue. From November 2018 till today, Jimmy has signed over US$ 8M as licensing fee from all the licensing deals to support the XR ecosystem / licensing model growing more mature.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jimmy Cheng
Events featuring Jimmy Cheng