Jimmy Cheng

Director of International Partnership at Sandman Studios / Sandbox Immersive Festival. Jimmy is focusing on XR distribution, representing contents from over 170 XR studios (City Lights / Atlas V / Floreal Films / Lucid Realities / etc.), and servicing different Chinese platforms / offline locations to find suitable distribution opportunities. Meanwhile, Jimmy is leading the conversation, international sales, and partnership at Atlas V, Astrea, Karman Line, and Sandman Studios.

The distribution / licensing model of XR content was immature even until today, which is why Jimmy saw the opportunity to form a solid business model for supporting the creators / studios to distribute their projects and generate reasonable revenue. From November 2018 till today, Jimmy has signed over US$ 10M as royalty fee to support the XR ecosystem / licensing model growing more mature.