photo of Robby Morris

Robby Morris

Creative Dir
Secretly Group

As Creative Director, Robby Morris oversees all creative marketing efforts and strategy at the independent label group, Secretly, which includes Dead Oceans, Jagjaguwar, Secretly Canadian & Saddest Factory Records, whose rosters include Phoebe Bridgers, Bon Iver, Mitski, Japanese Breakfast, The Yeah Yeah Yeahs, Angel Olsen, Khruangbin, Sharon Van Etten, Toro Y Moi and more.

Transitioning from his former role as Director of A&R at Matador Records, Robby brings his artist development skills to Secretly Group’s marketing department. He also manages brand partnerships for the labels and has led projects with Facebook, Microsoft, Amazon, Spotify, Google, Madewell, WeTransfer, and Beats By Dre.

Robby was named to Billboard Magazine’s 2022 40 Under 40, and its 2022 Indie Power Players List.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Robby Morris
Events featuring Robby Morris