Presented by Porsche X

Turn the Dial: Closing the Gender Gap in Music Production

In a recent analysis of popular songs from the last decade, only 2.8% were produced by women. Porsche’s long-standing partner, Bose, launched the Turn the Dial initiative earlier this month to bring awareness to this issue and announced that they’ll be working with She Is The Music, a non-profit dedicated to the cause, to seek new opportunities for women and non-binary music producers to create music that deserves to be heard.
Please join Cass Cruz from Bose, Deniz Keskin from Porsche, Michelle Arkuski from She Is The Music and award-winning music producer, audio engineer, and singer-songwriter Ebonie Smith, where they’ll explore this initiative further and discuss what needs to be done to invite real change in the industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michelle Arkuski

Michelle Arkuski

She Is The Music

photo of Cassandre Cruz
photo of Deniz Keskin

Deniz Keskin

Dr. Ing. h.c. F. Porsche AG

photo of Ebonie Smith

Ebonie Smith

Gender Amplified, Inc.

Primary Access
Music Badge
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Artist Wristband
Secondary Access
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About
Format: Panel
Type: Session
Track: Music Careers
Level: Intermediate