As cars become more advanced and autonomous, the in-car experience for drivers becomes increasingly important. This has profound implications on the entire development process of a vehicle, as designers must now create immersive environments that are entertaining, engaging, and safe for drivers. But how can companies make sure they understand the user’s needs? And how do you best integrate those needs, without compromising your identity and design language?
Dr. Martin Einhorn (Director of User Research @ Porsche) will meet Ivo van Hulten (Director of User Experience Design) to discuss the ways in which driver-centered design is emerging as a new paradigm in automotive design, and to explore some of the challenges and opportunities that this shift presents.