Presented by GoogleTV

Battleground for the Living Room

Mar 13, 2023

2:30pm – 3:30pm CT

The growth of streaming services means that audiences have access to more content than ever before. So how do you build a content strategy that helps you find the next big hit? Join Rob Caruso (Google TV) and Susan Rovner (NBCUniversal) as they discuss their approach to content strategy, including how they identify which shows to lean into, how to connect audiences to the shows they’ll love, and how different types of content can come together to create a cohesive, entertaining experience for the viewer.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Rob Caruso
photo of Susan Rovner
Susan Rovner


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