Presented by SpringServe

Why a Great User Experience is Key To Advertising

Mar 10, 2023

1:00pm – 2:00pm CT

Recording: Why a Great User Experience is Key To Advertising, Mar 10, 2023

In order to successfully engage consumers on any screen, whether it's through their living room TV, their phone, or a screen at a restaurant or airport, delivering a good ad experience is necessary to drive positive brand affinity for both the content owner and the advertiser. In this panel, leaders from companies hyper-focused on providing users with great ad experiences talk about best practices they’ve learned and applied to their businesses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Bob Gruters
Bob Gruters

Loop Media

photo of Chris Signore
Chris Signore


Primary Access
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Secondary Access
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