Presented by Simon-Kucher
Year of the Farmer (Not Rabbit): Profitable Growth
The secret to meeting revenue targets in an uncertain business climate is a solid approach to “farming” – customer base management. Even better, it leads to happier customers, which in turn creates higher NPS and word of mouth and makes it easier to find and attract new customers.
It is no secret that brand loyalty is down. Rocked by a year of unexpected inflation, consumers and businesses are retrenching. In other words, the “Year of the Rabbit” threatens to nibble away your crops, eating a black hole in your P&L.
Risk scores and churn models will not improve revenue unless they are paired with actionable steps to nurture and grow customers. In this presentation, we will give you tips & tricks, best practices, and real-world insights to motivate your team and master customer growth.
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