#OgilvyHealthxSXSW23

Presented by Ogilvy Health

The Marketing Makeover in Health & Wellness

Mar 10, 2023

4:00pm – 5:00pm CT

We’re humans first. So, why not understand your audience better at a human level by leveraging Behavioral Science? And unlock creative work that entertains, empathizes, and captivates them. From a new world in Minecraft to a Twitch live stream, from dog memes to sharing lyrics for a crowdsourced song, its thinking beyond what we know of health and wellness marketing. That's where real impact emerges.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Katie Ferrigno

Ogilvy Health

Taylor Pepe

Boehringer Ingelheim

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Health & MedTech

Level:

Intermediate