Presented by Ogilvy Health

The Marketing Makeover in Health & Wellness

Mar 10, 2023

4:00pm – 5:00pm CT

Recording: The Marketing Makeover in Health & Wellness, Mar 10, 2023

We’re humans first. So, why not understand your audience better at a human level by leveraging Behavioral Science? And unlock creative work that entertains, empathizes, and captivates them. From a new world in Minecraft to a Twitch live stream, from dog memes to sharing lyrics for a crowdsourced song, it’s thinking beyond what we know of health and wellness marketing. That's where real impact emerges.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Katie Ferrigno
Katie Ferrigno

Ogilvy Health

photo of Chris Graves
photo of Taylor Pepe
Taylor Pepe

Boehringer Ingelheim

photo of Satyen Rao
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