Presented by Ogilvy Health

The Marketing Makeover in Health & Wellness

Recording: The Marketing Makeover in Health & Wellness, Date TBA

We’re humans first. So, why not understand your audience better at a human level by leveraging Behavioral Science? And unlock creative work that entertains, empathizes, and captivates them. From a new world in Minecraft to a Twitch live stream, from dog memes to sharing lyrics for a crowdsourced song, it’s thinking beyond what we know of health and wellness marketing. That's where real impact emerges.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Katie Ferrigno

Ogilvy Health

Taylor Pepe

Boehringer Ingelheim

Online Availabilty

This event will be available online

This event is currently available on demand.
Video On Demand for this event began on Saturday, March 11th 2023 at 4:00pm CT.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
SXSW Online
Film & TV Badge