Join Publicis Health’s Chief Patient Officer, Susan Manber, and Chief Innovation Officer, Ben Finlay, as they host a panel discussion with healthcare leaders. Sue and Ben are joined by Jen Horonjeff (co-founder of Savvy Cooperative). They will discuss real-world examples including: bottom-up ethnography and co-creation (resulting in the world’s first healthy aging program) and top-down data strategies and advanced segmentation (transforming the way underserved populations gain access clinical trials). Grounded in real work, they’ll discuss the methods, complexities, and change processes that drive human centered interventions in healthcare.