Presented by The University of Arizona

Latino/a/x Cultures and Media: Going Global

Mar 13, 2023

4:00pm – 5:00pm CT

The US is becoming the 2nd largest Spanish speaking country in the world, yet media companies still look at the Latinx market as a block, leading to missed opportunities in coverage, editorial and market share. Dr Retis is here to educate you on the realities of this rich, diverse, bilingual audience. Learn how the diaspora came to be, the current state, and where the cultures are moving. Then, get the front-page news on how to better reach Latino/a/x audiences and incorporate Latino/a/x voices in your own news organization in this post-digital, post-boundary world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jessica Retis
Jessica Retis

The University Of Arizona

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge