The US is becoming the 2nd largest Spanish speaking country in the world, yet media companies still look at the Latinx market as a block, leading to missed opportunities in coverage, editorial and market share. Dr Retis is here to educate you on the realities of this rich, diverse, bilingual audience. Learn how the diaspora came to be, the current state, and where the cultures are moving. Then, get the front-page news on how to better reach Latino/a/x audiences and incorporate Latino/a/x voices in your own news organization in this post-digital, post-boundary world.