Charitable giving often focuses on the most vulnerable populations, however one of those populations: the elderly, is severely underfunded and underserved through philanthropy. With less than 1% of charitable donations in the United States going to programs focused on our elders, this panel will focus on this underserved population, as well as the family caregivers who often provide unpaid (and much needed) care for these older adults. Specifically, this panel will dive into innovative partnerships and funding mechanisms to serve older adults; the why behind the current lack of funding; and how you can support older adults in your community through time, talent, and treasure.