How to Decode Culture to Build a Better Future
Companies traditionally think about the future by only considering business and market elements. As a result, they often overlook culture, leading to missed opportunities, lack of relevancy, and low levels of consumer engagement.
To stay ahead of the game, companies must be aware of the cultural zeitgeist and, most importantly, how Millennials and Gen Z are the drivers of cultural and consumer trends. Mapping out emerging behaviors is as important as developing exciting new technologies and products. It enables businesses to create better futures, not manufactured impersonal ones.
In this session, we'll explore how some of the most innovative companies create the future they envision by focusing on the cross-section of youth, culture, and technology.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.