VRROOM Alpha Party is playing as a part of the XR Experience Special Events: http://schedule.sxsw.com/2023/films/2083904

Maud Clavier and Antony Vitillo, executives at VRROOM, will detail the process that led the company to create a platform that is built to host innovative musical performances in just 9 months. They will detail the design decisions taken from multiple points of view, including the technical, artistic, usability, accessibility and dive into the compromises that have been made through the process. Hear about lessons learned and get insider advice for people interested in following a similar journey to create their own social, immersive platform. Come see the results from the launch concert, from 10th January 2023, and get a glimpse of what is ahead for the world of immersive concerts. Working in partnership with Warner Music France, Wagram music, Deezer and their artists designing new ways to grow their audiences.