The blurred lines between marketing, entertainment and social conscience have pushed brands to revisit traditional strategies and follow a new era of consumer behaviour, greatly driven by cultural associations. 

In the upcoming Web 3.0, businesses are to face an even greater challenge when it comes to building narratives that foster communities and get recognised by like-minded targets, while also understanding their impact on ecosystems transformed by immersive experiences and decentralised dynamics. 

In this session, we'll discuss how the essence of storytelling led by human connections and integrated marketing can endure cultural involvement in the next era of the internet - with solid credibility and relevant brand positioning in the matters digital consumers care the most.