How Values-Based Marketing Fuels Travel

Mar 15, 2023

2:30pm – 3:30pm CT

Recording: How Values-Based Marketing Fuels Travel , Mar 15, 2023

In an environment where consumers are seeking a deeper connection to the places and faces around them, particularly when traveling, a values-based approach to marketing can pull back the curtain on what makes an experience unique, and inspire action. Travel marketers have healthy options to engage consumers, be it local traditions or varying cultural nuances, but the ability to dimensionalize strategies with community-centric efforts that keep local people at the center of this philosophy has proven to capture consumers with the driving force of prioritizing sustainable livelihoods for the communities that travel and tourism serves.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Leah Chandler
Leah Chandler

Discover Puerto Rico

photo of Bettina Garibaldi
Bettina Garibaldi

Ketchum (Travel, Hospitality & Leisure)

photo of Jason Rosario
Jason Rosario

BBDO Worldwide

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