How Values-Based Marketing Fuels Travel Now

Date TBA

You CAN achieve unprecedented results for your brand with strategies influenced by the changing tourism industry landscape. How? With innovative values-based marketing. Why? Because when anything is rooted in local culture, you dimensionalize and set yourself apart. Community-led efforts are re-enforcing travel brands and destinations domestically and internationally; with people at the center of this philosophy, which then prioritizes sustainable livelihoods for communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Leah Chandler

Discover Puerto Rico

Bettina Garibaldi

Ketchum (Travel, Hospitality & Leisure)

Jason Rosario

BBDO Worldwide

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Travel & Leisure

Level:

Advanced