How Studios & Networks Use XR for Fan Engagement

Mar 14, 2023

2:30pm – 3:30pm CT

Recording: How Studios & Networks Use XR for Fan Engagement, Mar 14, 2023

Entertainment studios and networks have always been on the cutting edge when it comes to immersive storytelling, so it should come as no surprise that they're utilizing XR in ways that deepen fan engagement beyond just watching content alone. In this panel conversation, hear from entertainment leaders on why XR is such an impactful technology to enhance the narrative, extend character development and even transport fans into the stories themselves.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tim Adams
Tim Adams


photo of Georgina Cleveland
Georgina Cleveland

Sony Pictures Entertainment

photo of Jason Yim
Jason Yim

Trigger XR

Primary Access
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Film & TV Badge
Secondary Access
Music Badge
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