Rethinking Intellectual Property: New Businesses Embracing Film & TV

Mar 13, 2023

11:30am – 12:30pm CT

Recording: Rethinking Intellectual Property: New Businesses Embracing Film & TV, Mar 13, 2023

Adapting books and historic films has always been a traditional source for development film and TV projects. Today, more and more companies from outside the conventional sphere of studios and productions companies are engaging with long form media in non-traditional ways. What if an album, an artist, a toy, video game or game engine drives the framework for a new narrative template for a feature film, maybe a romantic comedy, maybe a thriller? The goal of this panel will be to explore how companies are thinking inventively about expanding their reach into the medium of film and television to recontextualize—and in turn monetize—their assets and generate new revenue potential, grow brand awareness and reach, and amplify consumer engagement in exciting ways.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Liz Bassin
Liz Bassin

Mattel Films

photo of Sophia Dilley
Sophia Dilley

Concord Originals

photo of Dan Discenza
Dan Discenza

The Story Lab

photo of Johnny Galvin
Primary Access
Platinum Badge
Film & TV Badge
Secondary Access
Music Badge
Interactive Badge