How to Ethically Game a Release
Beatdapp’s Andrew Batey decided to test out how far he could push his non-traditional, startup-minded and tech-driven release ideas by recording a song and trying to get into the US charts. He hit no.4 in the US Singles Chart but still counts his release as an overall failure – this panel explains why.
This panel explores the methodology, technology, and moral principles of his journey. It will look at ethical routes to cut through the noise in the attention economy, and what is needed to make attention turn into success, with a nod towards Web3.0. It also explores the dark side of gaming the streaming system, with insights from Beatdapp’s streaming fraud detection tools.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.