How to Ethically Game a Release

Date TBA

Beatdapp’s Andrew Batey decided to test out how far he could push his non-traditional, startup-minded and tech-driven release ideas by recording a song and trying to get into the US charts. He hit no.4 in the US Singles Chart but still counts his release as an overall failure – this panel explains why.

This panel explores the methodology, technology, and moral principles of his journey. It will look at ethical routes to cut through the noise in the attention economy, and what is needed to make attention turn into success, with a nod towards Web3.0. It also explores the dark side of gaming the streaming system, with insights from Beatdapp’s streaming fraud detection tools.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Andrew Batey

Beatdapp

Gee Davy

Association of Independent Music

Danny Garcia

Playlister.Club

Maya Kalev

Stones Throw Records

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Interactive Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Music & Tech

Level:

Advanced