Presented by La French Touch

Rise of the French Touch: Creation Beyond Borders

Mar 13, 2023

11:30am – 12:30pm CT

What happens when design, fashion, music, videogame and film join forces?
Creative talents are the goldmine of the future, feeding the pipelines of the Web3. And while French creative know-how shines around the world, individual creatives usually tend to work in their own silos.
The French Touch was born out of a desire to topple the barriers between sectors, and surprise by acting in an innovative and decompartmentalized manner. Ami (fashion), Mk2 (movies) and Ubisoft (digital entertainment) will illustrate how this collaborative cross-sector approach translates in concrete terms and helps expand their reach.
Cultural and Creative Industries represent 5% of EU's annual GDP. It's incumbent on the French Touch to find synergies with the French Tech to further amplify their creativity.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elisha Karmitz
photo of Déborah Papiernik
photo of Marie Sabot
Marie Sabot

We Love Green Festival

photo of Nicolas Santi-Weil
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge