Case Study in Sync: Advertising

Mar 13, 2023

10:00am – 11:00am CT

An in-depth behind the scenes look at the decisions that are made when selecting a song for a sync placement by dissecting specific examples of work by top music supervisors and music producers. We will break down ‘the brief’, discuss how tempo, tone/feeling, and theme play a role, examine the reason(s) a song gets selected or not selected, the importance of context in a song, and the lines between the lines. We will view multiple versions of campaigns to see the progression of decisions surrounding the music that was ultimately selected for the ad placement. This is an advanced look at sync placements.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mike Boris
Mike Boris

Jaded Melody, LLC

photo of Doug Darnell
Doug Darnell


photo of Kristen Hosack
Kristen Hosack

Capitol Music Group + Motown Records

photo of Kayla Monetta
Kayla Monetta


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge