The New Business Imperative: Building Community

Date TBA

Community is the future of commerce. As brands fight for consumer attention and loyalty, it’s not enough to just think about brand advocates or repeat customers. To scale and innovate, brands need to build products and experiences that deliver what consumers crave most - human connection around a common interest or cause. Poshmark founder and CEO Manish Chandra will share how companies should use technology to build strong communities that fuel growth while fostering inclusive, supportive environments.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Presentation

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate