IRL: The Power of Human Connection

Date TBA

Over the pandemic, people turned to Zoom experiences and online platforms in droves out of necessity, but we need in-person connections to thrive—the World Happiness Report concludes that IRL experiences increase mental health, happiness, and well-being. Now, real life experiences are surging to levels even higher than pre-Covid: Eventbrite’s paid ticket volume rose 76%, fueled by in-person events, AnyRoad reported record bookings, and Meow Wolf opened two new immersive experiences during the pandemic (with Omega Mart and Convergence Station breaking records for ticket sales). In this discussion, explore the role of in-person experiences in creating human connection, and how to create engaging experiences at scale that lead to powerful movements.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Didi Bethurum

Meow Wolf

Vivek Sagi

Eventbrite

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
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Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner