What to Say When the World is Ending

Mar 10, 2023

4:00pm – 5:00pm CT

Recording: What to Say When the World is Ending, Mar 10, 2023

This is the new reality: In the face of intersecting, overlapping, near-constant catastrophes, leaders are called not only to react, but to proactively address the crises of our day. That certainly goes for politicians—but also for CEOs and industry leaders, who are expected to take a stand on wars, plagues, and injustices, as well as democracy and the freedoms it protects.
There is no one-size-fits-all formula for effective communications in the face of crises. But at the renowned speechwriting firm West Wing Writers, veteran White House speechwriters Kate Childs Graham and Jeff Shesol craft messaging for thought leaders across every sector, every day. Together, they’ll present proven strategies to help you find messages that meet your organization’s needs—and meet the moment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kate Childs Graham
Kate Childs Graham

West Wing Writers

photo of Jeff Shesol
Jeff Shesol

West Wing Writers

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