The amount of data generated grows exponentially each year, and yet, the data and research market has not kept pace with the changing landscape. Alternative data has the ability to reinvent finance and corporations as we know it – empowering firms to make better decisions with access to billions of unique data points. While previously untapped, this panel will explore how alternative data is creating a differentiated understanding of investments and consumer behavior and ushering in a new era of market research. With substantial funding flowing into this space, the market research and analytics sector is poised to fuel the digital revolution.