The rise of commerce on social and entertainment platforms has paved the way for the emergence of a new kind of entrepreneur and economy. Creators are building brands that are content-first and digitally native. Bringing the world’s leading commerce and social/entertainment platforms together has been and will be crucial for their success. Enter Shopify. The commerce platform has made it possible for creators to build communities around shared passions and identities, collaborate with brands shaping online shopping culture and scale their own successful, trusted businesses. Hear from the President of Shopify on how the platform is fueling this next wave of the creator economy, and from notable entrepreneurial creators who are creating a new way to shop online.