Perspectives on the Corporatization of Pride

Mar 14, 2023

2:30pm – 3:30pm CT

Recording: Perspectives on the Corporatization of Pride, Mar 14, 2023

Join the It Gets Better Project for a presentation about the evolving role brands play in the fight for LGBTQ+ equality -- and their impact (both positive and negative) on the queer youth experience.

This session will offer insights from case studies, supplemental research, and LGBTQ+ young people themselves to inform how brands can authentically connect with LGBTQ+ youth in an increasingly complex, and politically charged, environment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jimmy Ancheta-Tilley Jr.
Jimmy Ancheta-Tilley Jr.

It Gets Better Project

photo of Brian Wenke
Brian Wenke

It Gets Better Project

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge