Perspectives on the Corporatization of Pride

Date TBA

Join the It Gets Better Project for a presentation about the evolving role brands play in the fight for LGBTQ+ equality -- and their impact (both positive and negative) on the queer youth experience.

This session will offer insights from case studies, supplemental research, and LGBTQ+ young people themselves to inform how brands can authentically connect with LGBTQ+ youth in an increasingly complex, and politically charged, environment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jimmy Ancheta-Tilley Jr.

It Gets Better Project

Brian Wenke

It Gets Better Project

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Presentation

Type:

Session

Track:

Advertising & Brand Experience

Level:

Advanced