Customers in Context: Social Science for Marketers

Mar 14, 2023

2:30pm – 3:30pm CT

In today’s data saturated world, businesses are looking for ways to cut through the noise, and consumers are looking to feel seen and heard. Tools and techniques from the social sciences like Anthropology and Sociology can help organizations thrive in today's complex world by focusing on people’s lived experience in context. Learning to see connections from an experience standpoint reveals often implicit rules and relationships that shape how and why trends and ideas matter. Audiences will take away how to understand customers more holistically, integrate experience and systems design thinking ethically, and build more sustainable and authentic relationships. We'll explore how aligning experience and brand charts the future through transparency, sustainability, responsible tech and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jen Briselli

Topology

Gary David

Bentley University

Adam Gamwell

Anthrocurious, LLC

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate