Brilliant Creatives Can Be Brilliant Leaders Too
Let's admit it. Creatives are great at developing amazing communications campaigns for our clients, but we are not always great communicators when it comes to running our agencies. Leadership is not taught alongside typography, copywriting, design, or advertising classes. We're expected to "learn on the job" from people that were also never taught.
As a result, there’s high turnover, a lack of employee loyalty, and decreased transparency. We have the wrong idea about what culture is and how it’s nurtured inside of our agencies.
In this presentation, you will be taken through one assessment and one development tool for you as a leader and the organization.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.