Brilliant Creatives Can Be Brilliant Leaders Too

Mar 10, 2023

11:30am – 1:00pm CT

Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

Let's admit it. Creatives are great at developing amazing communications campaigns for our clients, but we are not always great communicators when it comes to running our agencies. Leadership is not taught alongside typography, copywriting, design, or advertising classes. We're expected to "learn on the job" from people that were also never taught.

As a result, there’s high turnover, a lack of employee loyalty, and decreased transparency. We have the wrong idea about what culture is and how it’s nurtured inside of our agencies.

In this presentation, you will be taken through one assessment and one development tool for you as a leader and the organization.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Skot Waldron
Primary Access
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