Priming, Rhyming, Timing + Other Marketing BS

Mar 10, 2023

11:30am – 12:30pm CT

Recording: Priming, Rhyming, Timing + Other Marketing BS, Mar 10, 2023

The newly emerging field of Behavioral Science (BS) offers marketers strangely effective ways to improve their messages. In studying how the human brain's evolved to conserve mental energy, scientists have identified certain biases that affect people’s purchasing behavior.

For example, showing clouds versus coins on a landing page primed shoppers to spend more on a couch. Writing a tagline so it rhymes makes people believe it more. And depending on what’s being sold, a marketer should either remind prospects they’re different people from the day before (timing: temporal landmark), or that they’ll be the same people in the future that they are today (timing: temporal discounting)!

See how to wield these and related BS tactics to automatically engage and motivate audiences today.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nancy Harhut
Nancy Harhut

HBT Marketing

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