Demand Generation for Startups

Mar 10, 2023

2:30pm – 4:00pm CT

Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

Let's talk demand generation. You want leads, right? Building a strategic, multichannel marketing plan is a critical component of marketing that we often see startups overlook. In order to be successful, understanding how leads flow through your marketing and sales funnel is a must. But what does it all mean and how do you even start?

During this session, you'll learn:
- How to implement a demand generation strategy that converts
- How to build a measurable demand generation funnel
- Which KPIs really matter and why
- Simple ways to track and report on the success of efforts

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Laura Maiurano
Laura Maiurano

Fivefoottwo Marketing

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge