Demand Generation for Startups

Date TBA

Let's talk demand generation. You want leads, right? Building a strategic, multichannel marketing plan is a critical component of marketing that we often see startups overlook. In order to be successful, understanding how leads flow through your marketing and sales funnel is a must. But what does it all mean and how do you even start?

During this session, you'll learn:
- How to implement a demand generation strategy that converts
- How to build a measurable demand generation funnel
- Which KPIs really matter and why
- Simple ways to track and report on the success of efforts

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Laura Maiurano

Fivefoottwo Marketing

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Format:

Workshop

Type:

Session

Track:

Startups

Level:

Advanced