Demand Generation for Startups
Let's talk demand generation. You want leads, right? Building a strategic, multichannel marketing plan is a critical component of marketing that we often see startups overlook. In order to be successful, understanding how leads flow through your marketing and sales funnel is a must. But what does it all mean and how do you even start?
During this session, you'll learn:
- How to implement a demand generation strategy that converts
- How to build a measurable demand generation funnel
- Which KPIs really matter and why
- Simple ways to track and report on the success of efforts
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.