It Takes Guts: From Ukrainian Refugee to Kefir CEO

Mar 12, 2023

2:30pm – 3:30pm CT

As the CEO of Lifeway Foods, America’s leading supplier of the ancient Slavic superfood known as kefir, Julie Smolyansky knows what it means to follow and lead with your gut. In this session, Julie will explain how her Ukrainian background and becoming the youngest female CEO of a publicly traded company at the age of 27 after her father’s sudden death prepared her for the road ahead. She’ll share how she’s helped popularize kefir in America and continued Lifeway’s growth trajectory with creative product development and marketing, how to trust your gut in business decisions while supporting your surrounding community, as well as the many health benefits of kefir.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Julie Smolyansky

LIFEWAY FOODS, INC.

Details

Primary Entry:
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Format:

Presentation

Type:

Session

Track:

Food track programming is presented by Meati

Level:

Advanced