Grow Your Show: Mastering Podcast Marketing & PR

Mar 14, 2023

2:30pm – 4:00pm CT

Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

There is a discovery problem in podcasting...people are making good shows but how do you stand out in all the noise? This session will give people the tools to grow organically (and we will touch upon paid options) from partnering with other podcasts, pitching yourself to media, and applying to be featured in apps. A growth strategy is crucial if you want anyone to hear your show, and it's often the last thing people think about. Almost nobody is focused on podcast marketing, but this is Tink's speciality. We work with huge shows and I have tons of tips for other big shows but small indies, also. They are all dealing with the same problems to scale. Let's have some fun.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lauren Passell
Lauren Passell

Tink Media

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