Obsession: What’s After Brand Purpose?
There are many frameworks available to improve your brand's relevancy and competitiveness. Brand purpose, vision statements, mission statements - they're all helpful. But if you want to win there is a lot brands can learn from actors, athletes, CEOs, and artists who have leveraged obsession to become the very best.
This session will showcase how obsession led to inventions that seemed impossible, a trip to the moon, medical breakthroughs, and some of the most successful businesses in history.
Clayton Ruebensaal has led brand strategy for some of the world's great brands on the agency side and client side including Pepsi, The Economist, E*trade, The Ritz-Carlton, and American Express, where he is EVP, Global B2B Marketing.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.