Obsession: What’s After Brand Purpose?

Mar 13, 2023

4:00pm – 5:00pm CT

Recording: Obsession: What’s After Brand Purpose?, Mar 13, 2023

There are many frameworks available to improve your brand's relevancy and competitiveness. Brand purpose, vision statements, mission statements - they're all helpful. But if you want to win there is a lot brands can learn from actors, athletes, CEOs, and artists who have leveraged obsession to become the very best.

This session will showcase how obsession led to inventions that seemed impossible, a trip to the moon, medical breakthroughs, and some of the most successful businesses in history.

Clayton Ruebensaal has led brand strategy for some of the world's great brands on the agency side and client side including Pepsi, The Economist, E*trade, The Ritz-Carlton, and American Express, where he is EVP, Global B2B Marketing.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Clayton F. Ruebensaal III
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge