Mass market carmakers are important, but not every EV OEM should have to produce millions of units to be successful. Vehicle segments are demanding increasingly unique needs and the EV industry needs new ways to satisfy them. In this session, Edward Hightower, CEO of Lordstown Motors, will discuss the global consortium of industry stakeholders that are working together to create a new EV-native model to fast-track innovation and address new opportunities presented by the next evolution of the auto industry, the full-scale transition to electric vehicles.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Michael Dunne
ZoZoGo
Edward Hightower
Lordstown Motors Corporation