In an age where trust in media is on the decline, what does it take to maintain a loyal audience? For starters, don’t assume you know best. Participatory media is easier and more sustainable than it’s ever been, but working with your audience is about so much more than running an annual reader survey or reading the comments.

If you’re ready to put authenticity at the center of your work, this is the session for you. Join in for a wideranging conversation with experts across print, radio, and digital media on what to do—and more importantly what to avoid—as you work to create content that resonates.